EVENT-BASED PACKAGING DESIGN
Night It Up! stands as one of Toronto's largest food festivals and night markets, taking place annually during the summer. This vibrant event proudly showcases an extensive array of exquisite East Asian street food, offering a celebration of cultural heritage tailored for individuals of all ages eager to immerse themselves in East Asian cultures.
The festival package is meticulously designed to deliver an engaging experience, beautifully capturing the event's spirit through its thoughtfully chosen components. These include chopsticks, an opening fan, a harmonious colour palette, captivating illustrations, intricate patterns, and high-quality materials, each element echoing the rich traditions of various East Asian cultures. The playful illustrations, in particular, provide a sneak peek into the delightful array of dishes awaiting attendees, highlighting the festival's commitment to creating an environment that welcomes families.
Created with Adobe Illustrator and Procreate, 2023
Unboxing Video